MIES (Switzerland) — FIBA has officially announced a groundbreaking partnership with 1xBet, naming the company as the exclusive Global Betting Partner of the Federation until December 2027.
As part of this three-year collaboration, 1xBet will capitalize on basketball’s global popularity to expand its brand visibility. The partnership encompasses support for all FIBA National Team Competitions, including traditional Basketball and 3x3 Basketball. Recognized as a prominent figure in the betting industry and a long-standing sponsor of elite sports organizations, 1xBet aligns with FIBA’s mission to promote the sport’s growth.
The agreement spans all major senior FIBA National Team events for both men and women. It grants 1xBet exclusivity in the Sports Betting and Online Betting categories, strengthening its position in the industry. Beyond this exclusivity, 1xBet will feature prominently on FIBA’s digital platforms and introduce a Game Predictor to engage basketball fans globally.
To further enhance their collaboration, FIBA and 1xBet plan to integrate digital advertising at key events, enabling the brand to explore targeted opportunities across various markets. FIBA is also testing innovative solutions to align with 1xBet’s strategic goals, creating additional value for all Global Partners involved.
Safeguarding Basketball’s Integrity
FIBA prioritizes the integrity of basketball, actively addressing issues like match manipulation and illegal betting. This partnership reinforces these efforts, with 1xBet contributing financial resources to combat threats to the sport’s credibility. Additionally, 1xBet will designate a Single Point of Contact for integrity-related matters, working closely with FIBA on investigations and intelligence initiatives to protect the game.
A Global Presence in Sports
1xBet is a recognized name among sports enthusiasts, supporting numerous global entities such as FC Barcelona, Paris Saint-Germain, LOSC Lille, Italian Serie A, CAF, and esports operator ESL. With its extensive sponsorship portfolio, 1xBet brings its expertise and passion for sports to this partnership with FIBA.
“This agreement with FIBA marks a significant milestone for 1xBet,” said Valerii Kharitonov, Chief Gaming Officer of 1xBet. “It opens up vast opportunities for brand promotion, fan engagement, and exclusive content creation. We are deeply committed to basketball and look forward to promoting the sport across all continents.”
Frank Leenders, FIBA’s Director General of Media and Marketing Services, expressed similar enthusiasm: “We are delighted to welcome 1xBet as our newest Global Partner. With shared values of innovation, technology, and a commitment to the global growth of basketball, this partnership promises to be transformative for our sport.”
About FIBA
FIBA (fiba.basketball) is the global governing body for basketball, representing 212 National Basketball Federations worldwide. Recognized by the International Olympic Committee (IOC) as the sole authority in basketball, FIBA drives the development of the sport globally. For more information, visit fiba.basketball or follow FIBA on Facebook, X (formerly Twitter), Instagram, LinkedIn, and YouTube.
About 1xBet
1xBet is a world-renowned brand with over 17 years of experience in the betting and gaming industry. It offers thousands of betting options and popular casino games, with its website and app available in 70 languages. The company’s partnerships include top-tier organizations such as FC Barcelona, Paris Saint-Germain, LOSC Lille, Italian Serie A, CAF, and ESL. Known for its innovative approach, 1xBet serves over 3 million players monthly and has been recognized with multiple prestigious industry awards.
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